Blue frog debuts in Poland

Blue frog debuts in Poland

Wroclaw, Poland, October 18th, 2017, AmRest Holdings SE („AmRest”) (WSE: EAT), the largest publicly listed restaurant operator in Central Europe announced an opening of the first blue frog restaurant in the Polish market. As a result, the Company expanded its operation in the Polish market, where already was present with five brands of Quick Service and Casual Dining Restaurants.

Blue frog is an unique concept of a casual dining restaurant with a wide bar offer. The restaurant offers dishes based on American cuisine enriched by distinct Asian influences. The bar in blue frog offers a wide selection of soft drinks and cocktails, prepared by professional bartenders. The combination of exquisite cuisine, relaxed atmosphere and friendly service is a recipe for success of the brand.
Entering the polish market is a natural sequence of brand’s expansion in the world. The shape of Polish gastronomy market and customers’ openness to new concepts are creating a big chance for us to grow. We have five years of experience in running blue frog business in China and we hear positive opinions about blue frog in Spain, where we’ve just opened the first blue frog restaurant. We believe that the idea of contemporary American kitchen with Asian accents will meet customer’s expectations in Polandsaid Sylweriusz Faruga, President of blue frog.
The first blue frog restaurant is located in a newly opened shopping mall Wroclavia in Wroclaw, Poland. The Company plans to develop the blue frog brand in the biggest polish cities. Blue frog’s history within AmRest started in 2012, when the Company purchased a majority stake in Blue Horizon (running at that time 10 blue frog restaurants in China).

Since 2012, AmRest has expanded the brand to over 40 new restaurants. In 2017 the Company begun an expansion of the brand in Europe. The first blue frog in the Old Continent was opened on September 18th in Parquesur, the largest shopping, leisure and catering center in the Community of Madrid and one of the largest in Spain. Poland is the second country in Europe where this unique brand debuts.
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