AmRest Holdings SE, the largest independent restaurant operator in Central and Eastern Europe, has just signed the master-franchise agreement for Pizza Hut in Russia, Azerbaijan and Armenia.
Confidence in the brand
- This transaction is yet another step in an execution AmRest M&A roll up strategy for Pizza Hut. We concluded two important acquisitions of Pizza Hut business in France and Germany last year with an intention to strengthen our scale and bring out the full potential of the brand in these markets. We are fully convinced that our plans to grow the brand in Russia will contribute to further building a reputation of Pizza Hut as one of the most loved and fastest growing brand globally– said Peter Kaineder, Chief Strategy Officer at AmRest.
Appetite for more
- As the biggest restaurant operator in Central and Easter Europe we have a successful track record of opening new businesses and operating them in a long term period. Now we are bringing a well thought out and competitive franchise model to Russia and we are proactively seeking for potential partners to build a great future of Pizza Hut brand here – said Alexander Nigmatullin, Pizza Hut Director in Russia (AmRest).