KFC Cool Wave TV surf reality show won 2 prestigious golden trophies awarded by Association of Czech Communication Agencies for the best product placement and digital activation of 2018.
KFC Cool Wave activation reached millions of customers, contributed to the brand equity growth. An internal contest and casting for TV show engaged also thousands of KFC employees what in fact had a positive impact on KFC Employer Branding positioning.
KFC Cool Wave TV was a part of KFC Shakes summer campaign.
